When it comes to book promotion there are fewer methods more effective than a book blog. This is because a book blog is highly versatile and can help you create a truly loyal fan base. Not to mention the fact that it is so much cheaper than most traditional book promotion methods. All in all it is highly effective and can get you results. All you need to do is to get organized and have the right mindset. Here are 7 easy to do tips to set up a great book blog.
- Get a good Blogging platform
Before you get started on anything else it is always important to find the right blogging platform for you. Luckily there are a myriad of blogging platforms that you can choose from. And each one of them has certain characteristics that will prove advantageous to you in one way or another. The most prolific and widely used nowadays is WordPress.com and has great features that combine both simplicity and flexibility. Which is perfect for first time bloggers. But you need not limit yourself to just one blogging platform. Explore your options and try out as many as you can. This is your blog after all, so you make the important decisions.
- Know your target market
Once you have a web platform, now is the time to create. But before you do, you will need to hash out a few things. Firstly you should know your target market. Who are you going to sell your book to? How are you going to impress them and get their support? These are just some of the questions you should answer before you set up a book blog. By knowing your target market you will know how to design your blog and what marketing services to include in the future. You will also know what content to post in your blog and how to address your audience. In many ways, it all starts with your target market.
- Create your own blog design
One of the best things about having a blog of your very own is that you can design it in any way you want. Sadly some people would rather hire someone to do it. But why should you? Designing your blog is a great way to flex your creative muscles. All you need is a theme, and the right advice. Some good advice would be to stay away from loud and garish colors because it tends to make the overall design look dirty. It is also advisable that you refrain from putting too many images in the blog because it tends to look overcrowded and tacky. Stay with the theme of your blog design and do not stray away by adding unnecessary features. Remember that your blog’s appearance may mean the difference between a reader becoming a fan or not. So you better make it count. All in all having a minimalistic outlook on blog design would be the best way to go.
- Provide great content
If you want to gain a solid fan base and make sure that your book marketing goes well it is imperative that you provide great content. By providing great content to your readers you will increase your chances of getting more fans, as word of your well-crafted content spreads. Make your content as varied as possible. Don’t stick to just one format, you can post book reviews, Essays, Short stories, or Top ten list. It is your blog, so explore as many options as possible. It is also advisable that you update your blog with new content regularly. That way your fan base will see that you truly value their fandom and wish to provide them with better content.
- Incorporate social media into your blog
Social media is one of the most effective promotional tools in existence. And by incorporating social media into your blog you will be able to increase your book promotion tenfold. Not only that you will also be able to get in touch with fellow writers which will increase your level of influence. The best thing about social media is the fact that it is highly versatile, and you can choose from a variety of social media sites such as Facebook, Snapchat, Instagram or Twitter.
- Get in touch with other bloggers
Getting in touch with other bloggers is a truly effective book marketing strategy. This is because it will allow you to create a rapport with fellow bloggers. Through your blog, you can share your work with them, ask questions, and give advice and opinions. With their help you can even now expand your book promotion campaign by posting your book advertisements through their blogs. Thus expanding your reach even further.
- Enjoy the process
Setting up a book blog is quite a thrilling experience. But it will also be a lot of work, and take up a great deal of your time. So if you want to stay for the long run, then you should enjoy the process. That way should any obstacle come your way, you will still be able to persevere because you are doing something that you truly enjoy.