Conducting an efficient book marketing campaign as a self-published author can be a truly difficult prospect. This is because book marketing takes a great deal of time and money and there is no guarantee that your book will sell. This is especially true for self-published authors who are expected to market their books by themselves. Which is why you will need a highly efficient book marketing campaign that will help minimize your risks and enhance your chances of success. Here are some highly effective ways to enhance your book marketing campaign.
- Make an attractive and efficient Author Platform
One of the things that will make or break your book marketing strategy is your author platform. This is because your author platform is the starting point of all your book marketing strategies. From your author platform you can reach out to potential fans and create a name for yourself. You can enhance your reputation as a writer long before you release your book. That way, once you do release your book, you will have an avid fan base waiting for you. But attracting a loyal fan base is not as easy as it sounds. Your author platform will not only need to be accessible, but also attractive to potential fans. You will also need to be consistent with your platforms content because fans can be quite fickle and may stop reading your work if they think the quality of your work is flagging. Your author platform could come in many forms but the best and most efficient type in this day and age would be an author blog.
One great tip in designing your author platform is to refrain from using overly loud and bright colors because they will make your author platform appear tacky. It is also advisable to refrain from using too many illustrations and images on your author platform because it may end up making it look crowded and unappealing.
- Market your book online!
Long gone are the days where traditional publishers are the only ones who can effectively market a book. Now with the help of the internet self-published authors can just as effectively market their books without having to spend a fortune. The best thing about online marketing is the fact that you have a larger sphere of influence compared to old fashioned forms of book promotion. When marketing a book online be reminded that the more exposure your book has the easier it will be to sell. So you should try to make your book as discoverable online as possible. One great way is by creating an author blog. This will not only allow you to advertise your book but also help you create a fan base.
Yet another effective book marketing strategy is to use social media to market your book. Facebook is one of the most effective social media sites in existence and can help you to spread word of your book. You can use Facebook to advertise your book and create a buzz about it. Not only that, you can ask Facebook friends to spread word of your book and post advertisements of your book through their accounts. This will enhance your book promotion potential a great deal, Aside from Facebook, you can also use social media sites such as Twitter and Intagram. In truth there are a multitude of social media sites out there, and each one of them has the potential to help you in your book marketing campaign. All you really need is the knowhow and determination to achieve your true marketing potential.
- Find the right niche market for your book
When it comes to marketing there is a niche for everything. This means that there is always a need to be filled. And when you are marketing your book you will need to find the best niche market for your book. When marketing your book, you should research first what need your book fulfills. What is your book about? What genre is it? Will people find it interesting? How can you market your book to interested customers? Only by finding the right niche market will you be able to reach your true book marketing potential.
- Book reviews are extremely effective
Aside from social media another book marketing option is using book reviews. This is because book reviews are frequently used by potential readers on deciding whether a book is worth reading or not. So it is always a good idea to have your book reviewed. Just make sure that the person reviewing your book has a good reputation. Another great book review option is to have your book reviewed by online retailers such as Amazon and Goodreads. By having your book reviewed by online retailers you will not only show readers that your book is worth reading but also make it so much easier for them to purchase.
- Reach out to other authors and book bloggers.
Reaching out to other authors and book bloggers is yet another great way to enhance your book marketing. By creating a rapport with other bloggers you are expanding your influence and opening yourself to improve more as a writer. You can also help other authors by helping them with their writing and giving your honest review on their work. Bloggers are also very helpful when it comes to book marketing because they are highly influential. Thus if you have a good rapport with them and they like your work, they can even post their own reviews on their own blogs. Ultimately it is better to have the support of your fellow authors and bloggers when marketing a book.
All in all though your greatest weapons in marketing your book are your skills as a writer and your own determination. If you have these qualities, then you are on your way to success.