Being a self-published author you would know how difficult it is to promote a book. You would also know that there is a multitude of ways that you can foul up and ruin the entire process. This is especially true if you are a self-published author, because time and resources are limited and you have to make it all count. Which is why as early as the book writing process you will need to know what bad habits to avoid. By avoiding these bad habits you will be able to effectively and efficiently promote your book. You will also be able to avoid wasting time and resources on fruitless plans and stay on track of the book promotion process. Here are things to avoid when promoting a self-published book.
Of all the bad habits in marketing a book, procrastination is definitely the most annoying and prevalent. This is because it is so easy to fall into the trap of procrastination. Sometimes people don’t even know that they are procrastinating already. Which is why you should be aware of what needs to be done. Write down what you need to do every day. That way you won’t waste valuable time and be as productive as possible.
- Not having a schedule
Marketing a book takes a great deal of money and effort. Which is why if you want to market your book successfully you will need a schedule. Having a set plan will allow you to more effectively market your book without wasting time or resources. It will also help you to create a more efficient book marketing strategy and stick to it.
- Not interacting with fans enough
One thing you should always remember in marketing your book is that the fans are the most important aspect of the book marketing process. This is because without a fan base your book will never see the light of day. Try to create a rapport with perspective fans. It is also important that you show your perspective fan base that you are worth following. You can interact with fans in a variety of ways. One way is create great content and posting it through your blog site. This will entice perspective readers to follow your work. Another way is to contribute articles to various online sites and forums that are related to your chosen genre. All in all, if you want to market your book successfully you will have to reach out to fans as much as possible.
- Posting unnecessary pictures and articles online
If you want to market your book as efficiently as possible, it is important that you control what you post online. When posting pictures or articles in your author blog or website, you should ask yourself first, how will this affect my public image? Will this give me a positive or negative image with my perspective readers? You should always remember that as a writer you are obligated to act respectably. That means you should avoid posting compromising pictures and articles that will damage your reputation.
- Not doing enough marketing before your book release
This is a big mistake that many authors commit. Not doing enough marketing before your book release means one thing. It means that your book does not have a fan base. And when you release your book, your book will not have any potential buyers. This will ultimately affect your book sales. This is why as early as the writing period you should already cultivate a fan base for your book. That way once you do release it, you will have a waiting market already.
- Not recognizing your target market
Before you market your book it is always important that you know your target market. By knowing your target market you can create a book marketing strategy that is both efficient and effective. If you fail to recognize your target market, you will have a lot of difficulties during the book marketing process. Not knowing your target market is akin to going into battle blind. Not only that you will also waste a lot of time and resources because you will just be guessing who you should sell your book to, rather than having a set target market already. All in all, it always pays to have a target market.
- Not getting endorsements for your book
Book endorsements are very important aspects of the book promotion process, because endorsements are a cost free and very effective book promotion tool. In layman’s terms a book endorsement is a written statement of support from a person of influence. And if you want to promote the book to the best of your abilities, it is always a good idea to get endorsements for your book as early as possible. Try to send out copies of your work to potential endorsers. Send them months before you release your book. That way once you do release your book, you will have a great endorsement ready. You should remember though that not all your potential endorsers will reply to your request so it is a good idea to send as many book endorsement request as possible.