Easy to Follow Tips on how to Market your Self-Published Book!

37Being a writer, you would know that it is not a sure-fire way to make money. This is because there is no guarantee that your books will sell. This is especially true if you were a self-published author, where you are expected to do a majority of the work and finance the publishing process by yourself. Which is why you should have an established plan on how you are going sell your book. Here are some easy to follow tips on how to sell your self-published book!

  • Recognize your target market

Before you go out and market your book you should know who your target market is. By knowing your target market you will know how to market it as efficiently as possible. This will also help you to avoid wasting valuable resources and time on ineffective book marketing strategies. By knowing your target market you are better equipped to conduct an effective and efficient book marketing campaign.

  • Make sure your book is well edited

Nothing annoys and turns off a prospective reader more than a shabbily edited book. This is because it connotes to a lack of professionalism on the part of the author. And if the author is not even bothered to take the editing process seriously, why should the reader take the book seriously. This is why you should make sure that the book is as perfect as possible before you release it into the world. Take the time to properly edit the book. Do an overall check of the book and have a professional look into it. It can be somewhat expensive, but it is better to have it edited before it is released rather than have it released with a lot of mistakes. So before you think of releasing your book, always take the time to do proper editing work.

  • The book cover is key

Aside from good book editing yet another key factor in selling your book is to create a great book cover. This is because the book cover attracts readers to your book. This is especially true for  readers who have not heard of your book. If you have an attractive book cover, your book’s chances of being noticed by potential readers increases a great deal. When making the book cover it is always a good idea to steer clear of loud and overly bright colors because they tend to make the book cover seem garish and gaudy in appearance. You should instead adopt neutral colors such as white and grey because they connote a feeling of harmony and cleanness.  It is also a good idea to have a minimalistic outlook towards book cover design because putting too many images on the book cover tends to make it look cluttered.

  • Establish your reputation as a writer

Before you release your book you should already have an established fan base. That way when you do release your book, you will have potential buyers waiting. But it is easier said than done because it takes a great deal of time and effort to cultivate a good reputation. When you set out to create a reputation you should do it slowly and carefully. You can create content and post it through your author blog. That way you can show potential fans that you are worthy of being followed. You can also contribute to various online forums and publications that are related to your chose genre. All in all your main goal is to get as much media exposure on your skills as a writer.

  • Online marketing is a must

In this internet dependent world of ours, knowing how to market your book online is a must. This is why you should be as internet savvy as possible. If you want to promote your book as a self-published author you should know how to properly market a book online. One great way is to market your book using social media sites such as Facebook, Twitter and Instagram. These sites are considered some of the most popular social media sites and will do wonders for your book promotion campaign. You can also sell your book through well-known online retailers such as Amazon and Goodreads. By selling your book through online retailers you will not only make your book more discoverable but also so much easier to purchase.

All in all though when it comes to marketing your book as self-published author your greatest weapon is your will to succeed. Many obstacles will come your way during the entire self-publishing process, at various stages and various ways. But if you stay stalwart and not wither under the pressure, you will ultimately succeed.


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