As a self-published author you would know how difficult it can be to publish a book of your very own. This is especially true for the book promotion aspect of the self-publishing process. This is because book promotion takes a great deal of time and money to effectively pull off. But that does not mean that you can’t achieve the same degree of book promotion success as traditionally published authors. All you really need is a great strategy and the right mindset of getting your book the exposure it needs. Here are some great tips on how to create radically effective book exposure as a self-published author.
- Make a name for yourself as a writer
It always a good idea to make a name for yourself as a writer even before you write your book. This is because having a reputation as a writer will allow you to make a fan base for your book. It will also make the book promotion process so much easier once you do release your book. The important thing to remember when marketing a book is that you should already have a reputation as a writer in your chosen genre. That way, you can reach out to your target market much more easily without having to conduct too much book marketing. You can make a name for yourself as a writer by creating great content for your author blog or any other author platform. That way you can post articles that will surely attract potential readers for your book. Just make sure that you pattern your writing according to your genre and your target market. You can also write for publications that are related to your genre, such as online forums and fan fiction. This will give you influence within the genre and your perspective market.
- Know your target market
When marketing a book it is always important that you know your target market. Book marketing without knowledge of your target market is like going into battle blind. This is because knowing your target market will allow you to create the right book marketing strategy. When choosing your target market, you should always base it on your chosen genre. Your chosen genre will usually point to what type of people you should focus your book marketing on. For example, you are writing a science fiction book. Then your target market should be science fiction aficionados. From there you will know how to reach out to them and market your book. Knowing your target market is one of the key points of book marketing, so you should never forget to use it to your advantage.
- Make a great author platform
Having an author platform is a must if you wish to effectively market your book. This is because your author platform will be your most visible form of advertising and will also allow you to cultivate a rapport with potential fans once you release your book. One great example of an author platform is your author blog. You author blog is a great author platform because it is highly customizable and can be used to attract your potential fan base. Not only that, you are also capable of posting advertisements and samples of your work. Through your author platform you can give your book as much media exposure as you need. Best of all you don’t need to spend a fortune just to get your book decent exposure. All you need is the online domain and a lot of hard work and determination.
- Utilize social media
In this internet crazy world one of the most effective ways to market your book is through social media. This is because almost everyone in the world is using social media one way or another. So if you want to give your book the media exposure it needs you will need to know how to properly use social media.
Of all social media sites, Facebook is arguably the most potent. This is because Facebook is the most widely used and recognizable social media site. Not only that, Facebook is also highly effective as a book marketing tool because of its ability to double your reach and versatility. But you don’t have to limit yourself to using just one social media site. You can also use other social media sites like Twitter, Instagram and LinkedIn just to name a few.
- Book Reviews are key
Aside from social media, another highly effective form of book promotion are book reviews. They are effective because they are taken very seriously by most readers. Any reader looking for a book to read usually looks to online book reviews. Thus it is very important that you have your book reviewed by online retailers such as Amazon and Goodreads. That way your book will not only be given great exposure through these online retailers, but also be more accessible for potential readers to buy.
- Release your best work ever
When writing your book, you should always remember that the most important aspect of book marketing will always be your writing. True, great book marketing can get the reader’s to buy your book. But it will be the contents that will keep the reader enthralled with your work. Nothing else can help you in that stage. So as early as the writing stage, always make sure that you do your best. Never take anything for granted. Because no amount of book exposure will ever replace quality writing when it comes to keeping your readers enthralled.