Being a self-publishing author is a truly challenging endeavor. Unlike traditionally published authors who are given all the financial support and advice they need, self-published authors have to handle every aspect of the book publishing process themselves. This is because the self- publishing process is a very expensive undertaking and will take a great deal of resources and work in order to effectively carry out. And sadly not all self-published authors have a small fortune to invest on the publishing process. Which is why it is important that you know alternative ways of book publishing. Here are some great examples of affordable book publishing strategies for self-published authors.
- Use Social Media to enhance your book’s reputation
Social media can be considered a real game changer when it comes to the book marketing process. This is because social media is one of the most potent forms of mass media in use today and it is also quite affordable to use in marketing. There is also the added fact that almost everyone is using one form of social media or another, making it a prime way to enhance your book’s reputation and reaching out to another demographic.
One particularly effective way to market your book through social media is to use Facebook as a promotional tool. Facebook is the most widely used social media site today. Technically almost everyone has a Facebook account. That means you can use your Facebook account as a staging point for a book promotion campaign. Through your Facebook account you can posts advertisements and hold online events that will further enhance your book’s reputation. The best thing though is the fact that you can also posts your book promotion through Facebook friend’s accounts and thus increase your reach tenfold.
You can also use other social media sites to supplement your book promotion campaign. It is also a good idea to use them cohesively with one another. For example you can use your Facebook account and Insatgram account to spread pictures and information about your book. You can also use Twitter to constantly tweet about your book and keep your book in the public light. All in all when it comes to using social media marketing, you should remember that the harder you work the more effective your book marketing will be.
- Create an author platform
As a self-published author you will understandably not have much of a presence in the literary scene. Which means that you will have to create a reputation for yourself as a writer if you wish to compete in the book market. One great way of doing this is to create a great author platform. This author platform could be a blog site or a web-site. What is important is that you have a staging point from which to conduct your book promotion and stay in contact with your fan base. Through your author platform you can post great articles to attract more readers, you can also reach out to other authors and bloggers to get your book more media attention. All in all the main point of having an author platform is to make your book more discoverable. The best thing about making your own author platform is that it is quite affordable and easy to maintain.
- Find alternative ways to get your book printed
One of the most expensive and work intensive aspects of the book publishing process is the printing process. As self-publishing entails you to pay for the entire publishing process, this will mean that you will also have to shell out a small fortune in order to have your book printed. And seeing as that there is really no guarantee that your book will sell, this is a big gamble. Which is why it is important that you find alternative ways to get your book printed.
One great way is to use the print on demand service. This type of service allows you the option of having your book printed only when it has been sold. That way, you no longer have to have a bulk supply of printed books in storage. This will ultimately cut out the risk of wasting resources. There is also the e-book route wherein you refrain from having your book printed. Instead you sell them through e-book form and save up on the printing and storage costs.
- Find alternative book distribution routes
One advantage that traditionally published authors have over self-published authors is the fact that they have connections with traditional book distributors. This means that self-publishing authors will have a really hard time getting their books accepted by traditional book stores. Which is why it is imperative that you find alternative ways to distribute your book. One great alternative is to sell your book through your own blog site or web site. You can also have your book sold through online book retailers such as Amazon. Through these online retailers you will be able to promote and distribute your book more efficiently.
All in all when it comes to self-publishing a book, always remember that you don’t have to spend a fortune to get results. Hard work and determination should always be your main foundation points if you want to succeed as a writer.