If you are a self-published author it is expected that you are going to do most of the work yourself. From the writing process to the final phase of the book, you are given sole responsibility of your book. And one of the most difficult aspect of the book publishing process is the book promotion phase. Being a self-published author you will naturally lack the help of an established traditional publishing house and because of this you will have to find cheaper alternative forms of advertising. Here are some great advertising opportunities for your book.
- Social Media advertising
Of all the advertising forms none are more effective nowadays than social media. The world nowadays tends to run on social media. Everywhere you look someone seems to be using a form of social media, be it Facebook, Twitter or Instagram. In truth this may be the best and most effective form of advertising for a self-published author. This is because compared to more traditional forms of advertising like Billboard ads and newspaper ads, you don’t need to spend a fortune in order to advertise your book and better yet it is technically just as effective.
The trick to using social media for advertising is that you should know how to properly utilize the social media sites to your advertising advantage. For example you can use Facebook to spread word of your book through your Facebook friends and you can also posts notifications of your book and its release. You can also use Facebook to target a specific fan base or demographic. Facebook is also a very cheap alternative to more traditional forms of advertising because you can effectively start an advertising campaign on a shoestring budget and still have a great chance of succeeding.
As for other forms of social media such as Twitter, Instagram or YouTube, you can enhance your book’s sphere of influence through various ways. For example you can Tweet about your book through Twitter and reach out to a wider demographic of people. With Instagram you can posts various pictures of you book and the book writing process. Through YouTube you can also create book trailers to advertise your book.
Social media advertising is also so much more cost effective. It is also quite versatile and effective, whether you are writing a poetry book, Christian book or children’s book. Social media advertising is quite effective for any genre.
- Advertise through Amazon
Amazon advertising is a highly effective way for you to advertise your book. This is because it will allow you to show ads about your book directly on other book pages and search result pages. Amazon allows you to not only sell your book online but also allows you to show reviews about your book.
- Contribute to web forums
Throughout all over the internet there are various web forums that tackle various genres and subjects. You can successfully advertise your book through these web forums by contributing to various web forums. You should contribute to them freely and give advice and reach out to fellow authors. You should put a link to your blog or website. This will help spread word of your book and expand your influence with other authors.
- Create your own author blog
In this day and age blogging is a truly effective way to advertise your book. Bloggers nowadays are being hired by large and well established companies to advertise their products. This is why you should make a blog of your very own and use it as a platform to advertise your book. Through your blog site you can not only advertise your work but also develop a rapport with other authors and potential readers. You can also posts great articles that would attract potential readers to your blog site.
- Cultivate a reputation for yourself as a writer
Having a good reputation as a writer will allow you to reach out to lot of fans. This is why you should do your very best to cultivate a great reputation for yourself as a writer. There are a lot of ways that you can do this. One way is to create great content through your blog site. Your blog site is your most potent media platform right now. You can post articles related to your book and answer questions from your readers. You can also start your fan base through your blog site and continue to enhance it through your blog site.
- Write articles for publications
One way of getting attention for your book is to write articles for publications that have something in common with your book. Are you writing a romance novel? Then you should write stories for romance novel sites and contribute to forums about romance novels. This goes for any genre. The more articles you make the more people will know about you.
All in all if you truly want to succeed in advertising your book, you will need to put in the work. The harder you work the more chance your book will have of success.